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The Tag Heuer Company

The Uhrenmanufaktur Heuer AG was founded in 1860 by Edouard Heuer. His workshop in the Swiss Jura Switzerland region opened that year. The Uhrenmanufaktur Heuer Company found a niche for itself by producing high quality precision watches perfect for timing sporting events. They produced stopwatches and water resistant watches. Heuer is known for timing sporting events for the Olympics, FIS Ski World Cup and FIA Formula I World Championship as well as “other major international sporting events – automobile racing and ski competitions since the early 1900’s”. The Uhrenmanufaktur Heuer Company is known for producing sports watches and chronographs. In 1822, Heuer produced the first chronograph which he patents. In 1911, Heuer manufactured the first automobile dash-board chronograph called the “Time of Trip”. In 1916, the company introduced a stop watch which is accurate to 1/100th of a second. In 1920, Heuer was the timekeeper for the Antwrep, Paris and Amsterdam Olympics. In 1933, Heuer offers the first dash-board stopwatch for race cars called the “Autavia”. In 1950, Heuer introduces the “Mareograph-Seafarer” wrist watch. In 1965, a patent for the “Microtimer” a miniature timekeeping device that is accurate to 1/1000th of a second is received. In 1971 through 1979, Heuer is “named the official time keeper for Formula One racing”. In 1985, Heuer joined the “Tag” group and their name changed to Tag-Heuer.

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